Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Ford, Lincoln, Mercury, Ferrari, Maserati, Land Rover, Jaguar Spyker and DAF Trucks across the UAE.

With a growing network of sales, service and parts centres across Dubai, Sharjah, Abu Dhabi and Ras Al Khaimah, the dedicated team of more than 1,700 professionals is committed to taking customer satisfaction to higher levels.

In Abu Dhabi, Ford, Mercury, Lincoln, Ferrari, Maserati, Land Rover and Jaguar are represented by Al Tayer Motors through its subsidiary, Premier Motors.