Eros Group, a 40-year old company is part of Badri Group of Companies which comprises of over 10 business enterprises, each known for its consistency and reliability, market products and services of highest quality, thus placing the Group as one of the leading groups in the UAE's business community and beyond.

Eros Group made humble beginning in 1967 with Hitachi range of products and over the years the company diversified and today, in addition to marketing Hitachi range of electronic and home appliances, it markets Samsung mobile phones and digital products, Linksys by Cisco IT products, Candy range of Home Appliances, Lennox air conditioning products, Thermobreak insulation products, Aiphone intercoms and security systems, Taurus brand of kitchen appliances and personal care products and has recently added TCL digital products to its product portfolio.

Corporate structure and philosophy
Eros is fast achieving its objective of becoming the leading supplier of electronic and digital products in the Middle East region. The group has a strong team of around 850 employees with professional experience in various fields. The Group’s Chief Executive, Mr. Deepak J Babani and a team of highly qualified and experienced managers provide direction, executive control and management. The Group believes in ethical HR Practices and human values, and therefore has been recognized as one of the organizations who invest in people and retain them.

The Group has its own retail outlets, well equipped infrastructure for logistics, an excellent set up for service, an up-to-date IT system in place all of which make the Group an efficient setup to remain a frontrunner in the market. Eros’ ability to continuously adapt to changes in the business environment through deep understanding of the market and their brands ensures that the Group delivers added value to its customers at all times.

Eros Group has been built on a four-decade old tried and tested philosophy: to maturely respond to the needs and demands of the industry while constantly identifying new avenues to raise the bar in order to be a contemporary organisation.

Samsung Business Group

Eros commenced its association with Samsung in 1996 with fax machines and PBX systems. Mobile telephone business was initiated in 1998 followed by Digital Electronics products during the year 2000. Eros today represents two major product groups from Samsung: Digital Products including LCD and other flat panel televisions, and telecommunication equipment including mobile phones. From a humble beginning, Eros’s partnership with Samsung has grown from strength to strength during the short span of less than ten years. The incredible growth in UAE’s economy has given both Samsung and Eros significant opportunities for growth in product lines and sales.

Being sole and exclusive distributor for Samsung mobile phones in UAE, Eros caters to consumer communication requirements by making available the latest in mobile technology from Samsung. Samsung mobile phones are globally known for their stylish design, rich features and their ability to enhance user’s lifestyles.